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Dana Hersey and The Movie Loft on Channel 38, WSBK-TV Boston



Does anyone remember Dana Hersey and The Movie Loft on WSBK, Channel 38 in Boston? Hersey, with his deep, resonant theatrical voice, expertly hosted The Movie Loft in the late 70s and 80s,  making it a Boston area household name-caliber locally broadcast TV show.

Dana's encyclopedic knowledge of movies made the intros make one want to watch the films.  He looked and sounded like a movie star himself and it made you wonder if he could have gone national like fellow Boston media star Tom Bergeron.

The Movie Loft actually helped pioneer a new type of television broadcasting by introducing the hosted movie format to the Boston area, as well as airing only "unedited" movies.  That was quite an eye and ear opener for someone who was watching shows like Gilligan's Island, Leave it to Beaver and Gomer Pyle.


As far as Channel 38, it is still a great station (they still carry The Three Stooges reruns!), but I miss the days when Storer Broadcasting owned it. Watching The Movie Loft, The Three Stooges, Looney Tunes, The Andy Griffith Show, and, of course, the big, bad Boston Bruins made for some warm TV memories. Yes, TV 38 -- along with playing outside until it got dark -- might have delayed us from getting our homework done earlier than later, but we did all right in the long run.

Anyway, you sure have come a long way from your announcing days at WLYN-AM in Lynn, Dana!  He actually never retired from local media and can still be heard mornings, locally, on North Shore 104.9 FM!



4 comments:

  1. We had WSBK-TV on our cable system in Southern Westchester, County, New York, in the early to late 80's. I grew up in the 80's watching Dana Hersey and the Movie Loft. Great memories...

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  2. Waxing nostalgic and found your site. I believe we got Channel 38 via southern CT's Cablevision in The '80s. I remembered "The Movie Loft" and its charismatic host but never knew his name.

    I miss primetime movies badly too. Didn't know Mr Hersey was a revolutionary forerunner of Bob Dorian of AMC and Robert Osborne of TCM.

    – Mac P in CT

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  3. WSBK aired in northern New England over cable systems in the '80s too! What can I say...MASH, The Jeffersons, The 3 Stooges, and Red Sox Nation..plus UNEDITED movies hosted by Dana Hersey! Can't have that nowadays. .

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  4. Ever since I found out Dana was still on the radio, I've been listening to WBOQ in the mornings when I commute. Get a kick out of the "Mugsopedia." MOVIE LOFT was great, but I remember Dana most on ASK THE MANAGER. I have an ATM tribute page.

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